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FYI and other abbreviations
Even a person who is far from English probably knows the two most
popular abbreviations in business correspondence: FYI (for
your information - usually an email that is sent to someone for
information and does not require any action) and ASAP (as
soon as possible - As soon as possible). If specific phrases of business
English need to be learned and practiced in courses, then we are all
more or less familiar with common abbreviations. It is already difficult
to imagine working letters without FYI and similar abbreviations, these
words have become active independent concepts, because they are
international, and even save time.
Abbreviations are not a new or unique phenomenon in the English
language because any language is always abbreviated. In Ukrainian and
Russian, we also use something like this in both oral and written
speech:
- salary - salary;
- sps - thank you;
- subway - subway;
- fb - "Facebook";
- insta - «Instagram».
The main types of abbreviations
- Acronyms (acronyms) is a type of abbreviation that consists of
the first letters of different words and is read together as one
word: NASA (The National Aeronautics and Space
Administration) is pronounced as [ˈnæsə], not [en-eɪ-es-eɪ]; LOL (laugh
out loud), OMG (oh my God / oh my goodness / oh my
gosh). Acronyms are generally used without an article.
- Initialisms (initials) is also an abbreviation, but it is not
read as a single word, but as separate letters. For example, the
USA, CRM, BBC.
- Separate letters of words: TV (television), HQ (headquarters).
- Blends или blended words: brunch (breakfast +
lunch), bleasure (business + leisure), spam (spiced
ham).
- Abbreviations of phrases or whole sentences: LMK (let
me know), DIAFYO (Did I ask for your opinion?).
- Other abbreviations that are used to indicate units of
measurement, days of the week, titles, positions, addresses to
officials, etc.
Next, we will look at the most popular abbreviations that are used in
the business environment. For example, in addition to FYI, there are
other similar combinations of letters that essentially perform the same
function: draw attention to important information and take it into
account in the present or future work. Here are a few varieties of FYI:
- FIO (for information only) - for information
only;
- FYKI (for your kind information) - for your
information (a more polite form of FYI);
- FYIA (for your information and action) - for
your information and action;
- FHI (for his information) - for his information,
for his information;
- FEI (for everyone's Information) - for general
information, for everyone;
- FFI (for further Information) - for additional
information.
Who are these people?
In modern companies, there is no longer a personnel department, but
there is HR (human resources), there is not only a PR
manager (public relations manager), but also a GR
manager (government relations manager), that is, a person who
is responsible for interaction and contact with government or municipal
authorities. New trends and trends have emerged. H2HMarketing
(human to human) has replaced B2B and B2C marketing. And now the main
thing in the marketing strategy is not the product, but the person with
all his individual characteristics and needs. Changes in the activities
of the company and the conduct of entrepreneurial activities require
specialists of a different format, and it is not surprising that the
business has replenished with new professions. The list of abbreviations
that are used to designate positions is already quite impressive. So,
here are the most popular FYIs in the organizational structure of an
enterprise:
- CAO (chief accounting officer) - chief
accountant;
- CFO (chief financial officer) - financial
director;
- CIO (chief information officer) - head of the IT
department, director of IT;
- CMO (chief marketing officer) - director of
marketing;
- COO (chief operating officer) - operating
director;
- CSO (chief security officer) - security
director;
- CTO (chief technology officer) - technical
director;
- EE (external expert) – external expert;
- FTE (full-time employee) - a full-time employee;
- KAM (key account manager) - key account manager;
- KOLs (key opinion leaders) - opinion leaders -
people or even organizations that have such an authoritative status
that others listen to their recommendations, for example, political
figures, celebrities;
- PA (personal assistant) - personal assistant or
manager's assistant. In large companies, the secretary/receptionist
and PA perform different functions, but in some companies these
positions may be similar;
- PM (product manager) - product manager;
- PTE (part-time employee) - a part-time employee;
- QC (quality control manager) - quality control
manager - is responsible for the compliance of the product / service
and the entire production process with certain quality criteria,
monitors compliance with safety measures at the enterprise;
- SEO (search engine optimization) - an employee
who is engaged in search engine promotion and optimization of the
company's website;
- SMM (social media manager) is a specialist who
promotes a business or brand in social networks.
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