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35 essential social media and online marketing acronyms you need to know

Abbreviations are part of everyday life in every field. However, they are often incomprehensible to an outsider and leave the well-known question marks in the mind.

However, abbreviations are popular because they save time and make communication easier because you can exchange information faster.

Coming to those social media and online marketing acronyms – which ones do you need to know and what do they mean?

35 abbreviations and what they mean

API (Application Programming Interface): A programming interface, often just called API for short, is a program part that is made available by a software system to other programs for connection to the system.

B2B (Business to Business): Refers to business relationships between at least two companies.

B2C (Business to Consumer): Stands for communication and business relationships between entrepreneurs and private individuals.

CMGR (Community Manager): An online community manager creates, grows and manages an online community for a company/brand and performs community management.

CPC (Cost per Click): Comes from the English-speaking world. It means "cost per click" and is abbreviated to CPC. It is a billing model that is often used in online marketing.

CTA (Call to Action): Call to action is a marketing term. This term is mainly used by people who work in advertising and sales. It refers to any device intended to stimulate an immediate sale.

CTR (Click -Through-Rate): The Click -Through-Rate is a key figure in the field of internet marketing. It reflects the number of clicks on ad banners or sponsored links in relation to total impressions.

CX (Customer Experience): Describes the creation of positive customer experiences to build an emotional bond between the user and the product.

DM (Direct Message): Direct messages via accounts such as Instagram or Twitter.

ESP (Email Service Provider): An e-mail provider is a company that has a mail server and offers its customers e-mail accounts on this mail server.

FB (Facebook): Instagram and the messenger WhatsApp belong to Facebook.

FTW (For the win): For the win.

GA (Google Analytics): Google Analytics is a tracking tool from the US company Google LLC. It is used to analyze website traffic.

IG (Instagram): Instagram is owned by Facebook and is an audiovisual platform.

It continues with I for ISP to R for RSS

ISP (Internet Service Provider): These providers are providers of services, content or technical services that are required for the use or operation of content and services on the Internet .

KPI (Key Performance Indicator): Business key figures that can be used to measure and/or determine progress and success.

LI (LinkedIn): Social network for maintaining existing business contacts and establishing new business connections.

PPC (Pay Per Click): Also called cost per click. It is an Internet advertising model used to drive traffic to websites where an advertiser pays a publisher when the ad is clicked.

PV (page views): page views, also called page impressions, refer to the number of views of a single website with a web browser. In Germany, the page impression, together with the visit, is primarily used as a measure of the use of online advertising media.

ROI (Return on Investment): The term return on investment is a business indicator used to measure the return on an entrepreneurial activity.

RSS (Really Simple Syndication): RSS are file formats for web feeds. They show changes on websites, e.g. B. on news sites, blogs, audio/video logs, etc.

Almost done

RT (Retweet): Posting a (previously copied) tweet, usually by other users.

RTD (Real-Time Data): This is real-time data, i.e. information that is provided immediately after collection. The information provided is up-to-date without delay.

SEM (Search Engine Marketing): Search engine marketing is a sub-area of ​​online marketing. Search engine marketing is divided into search engine advertising and search engine optimization.

SEO (Search Engine Optimization): Searchengine optimization or search engine optimization refers to measures that serve to ensure that websites appear higher in unpaid search results.

SERP (Search Engine Results Page): These are pages that search engines display in response to a query.

SM (Social Media): Digital media that enable users to network on the Internet . In this way, they can exchange information with each other and communicate media content individually, in groups or openly for everyone.

SMM (Social Media Marketing): A form of online marketing. SM marketing is used here for their own purposes.

SMB (Small Business): This is small business, private company, partnership or sole proprietorship. They employ fewer people and have less annual revenue than a normal sized company.

SOV (Share of Voice): Share of Voice is a model for monetizing online advertising. It refers to the proportion of ads shown among different advertisers. if e.g. For example, if four advertisers serve ads on a site, each gets a 25% share of the actual ads served.

Last but not least

TOS (Terms of Service): Terms of Service are rules that you must agree to in order to use a service. Terms of Use can also be just a disclaimer.

UGC (User Generated Content): Stands for media content that is not created by the provider of a website, but by its users.

UV (Unique Visitor): Unique Visit is a metric of how often a website is visited. Each IP address is only counted once in a certain period of time. This is regardless of how often the corresponding device visits the website during this period or how many elements the user downloads in the process.

UX (User Experience): The term user experience describes all aspects of a user's experience when interacting with a product, service, environment or facility. This also includes software and IT systems.

WOM (Word of Mouth): Word of mouth refers to the dissemination of information or recommendations by word of mouth. So in a personal conversation "from word of mouth", so that you are really "on everyone's lips".

Do you know any other social media and online marketing abbreviations? Then write to us, we would be happy to add to our contribution. Sharing is caring: If you liked our article, please share this article with your friends, thank you.